We are pleased to announce that one of our digital marketing tutors, Giulia Iannucci, has been awarded the title of Associate Fellow of the Higher Education Academy (AFHEA) for her contribution to teaching and learning in higher education.
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Imagine the scenario: you’ve committed to blogging because you realise the value of creating great content for your business, you sit down to start a new blog post and are suddenly faced with a difficult question - what do I write about?
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Whether your business sells products or services online, engages in internet advertising or uses social media to interact with customers, digital marketing is an activity that simply can’t be ignored. In this blog, I will illustrate the benefits of digital marketing and why your organisation should develop in-house digital marketing skills.
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This is the second blog in a two-part series exploring the latest trends and technologies shaping the digital marketing world. In this blog, I discuss the impact of video and dark social.
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