Digital Marketing Course - Certificate (Classroom-Based)
Classroom-Based

Classroom-Basedcourse

Start Date:  February 2019
Price:  € 800 (easy-pay plan available)
Average Study Duration:  3 months
Assessment:  5 practical assignments
Course Type:  Classroom-Based
Level:  Comparable to level 4 on the Irish NFQ
Recognition:  International Approval and Registration Centre (IARC)
Entry Requirements:  Must be 18 years of age or older.

Certificate course in Digital Marketing

The Certificate Course in Digital Marketing offers an introduction to the rapidly evolving world of digital marketing. Whether you want to set up your own blog, generate more traffic for your website or boost your CV, this is the course for you. This introductory course for enthusiasts will bring you up to speed quickly with the key elements of digital marketing.

The classroom-based certificate course covers the same topics as the home study course but with the added benefit of live classes facilitated by our expert tutors. This blended learning approach ensures that you receive the optimum support and knowledge with the least amount of disruption to your working schedule.

The course takes place over a two month period with either three full-day Saturday classes or six evening classes.

Throughout the course you will complete five practical assignments. Our aim is for students to receive as much guidance and support as possible during the tutorials so that they will be able to plan their assignments in class and complete them at home.

You can choose to enrol for either the evening or full-day Saturday classes in Dublin (University College Dublin).

The course is designed around five practical assignments that will build your understanding and skills in traditional marketing, digital marketing, social media marketing, inbound and content marketing.

The practical skills that you gain in the Certificate Course can be transferred across businesses and industries and really boost your CV.

Most students complete the course in approximately three months however all students have three years in which to complete the course.

View the class options below »

 
Dublin Classes
Saturday Classes  (Full Day) Starts  5  Full DaysView Schedule  
Wednesday Classes  (Evening) Starts  10  EveningsView Schedule  

View the full list of topics covered »

Evolution of Digital Marketing

Overview

The first unit in the Certificate Course in Digital Marketing offers an in-depth introduction to the fundamentals of digital marketing. Topics are as follows:

  • Marketing principles
  • The marketing process
  • Segmentation, targeting, positioning
  • The influence of digital technology
  • The digital consumer
  • The marketing mix
  • SWOT analysis
  • Porter's five forces

Inbound & Social Media Marketing

Overview

The second unit in the Certificate Course in Digital Marketing focuses on practical skills and techniques. Topics are as follows:

  • The inbound methodology
  • The buyer's journey
  • Personas and customers
  • The different marketing channels available
  • Facebook, Twitter, LinkedIn and other social networks
  • Engaging with audiences online
  • Content marketing
  • Blogging