Digital Marketing Course - Diploma (Home Study)
Home Study

Home Studycourse

Start Date:  Can be started at any time
Price:  € 700 (easy-pay plan available)
Average Study Duration:  6 months
Assessment:  10 practical assignments
Course Type:  Home Study
Level:  Comparable to level 5 on the Irish NFQ
Recognition:  International Approval and Registration Centre (IARC)
Entry Requirements:  Must be 18 years of age or older.

Diploma course in Digital Marketing

The Diploma in Digital Marketing will bring your knowledge of digital marketing to the next level. Maximise your career prospects by gaining a detailed understanding of digital marketing while also learning the technical skills needed to succeed in this rapidly changing area. This course is ideal for those who want to reposition their career in the digital marketing world.

Throughout the course you will complete practical assignments designed to develop your skills and experience, allowing you to confidently enter the professional world of digital marketing. Assignments can be completed at any time within a maximum time frame of three years. Most students complete the course in six months.

Can be studied as a stand-alone course.

See below for a full list of topics covered »

Diploma Course Study Contents:

  • Welcome Email - from the course director
  • Recommended Materials & Supplementary Reading List
  • Initial Assignments and Submission Requirements
  • All Course Content & Instructional Videos

Evolution of Digital Marketing


The first unit in the Certificate Course in Digital Marketing offers an in-depth introduction to the fundamentals of digital marketing. Topics are as follows:

  • Marketing principles
  • The marketing process
  • Segmentation, targeting, positioning
  • The influence of digital technology
  • The digital consumer
  • The marketing mix
  • SWOT analysis
  • Porter's five forces

Inbound & Social Media Marketing


The second unit in the Certificate Course in Digital Marketing focuses on practical skills and techniques. Topics are as follows:

  • The inbound methodology
  • The buyer's journey
  • Personas and customers
  • The different marketing channels available
  • Facebook, Twitter, LinkedIn and other social networks
  • Engaging with audiences online
  • Content marketing
  • Blogging

Search Engine Optimisation (SEO)


The third unit gives you a comprehensive overview of the evolution and key ranking factors of search engine optimisation. Topics are as follows:

  • How search engines work
  • Ranking factors
  • Algorithm updates
  • How audiences use search engines
  • On-page and off-page optimisation
  • Technical optimisation
  • Tools for SEO
  • Tracking and analysing success

Digital Marketing Channels


The fourth unit will teach you about digital marketing channels. Topics are as follows:

  • Email marketing
  • Email marketing measurement
  • Paid advertising
  • Pay-per-click (PPC) campaign
  • Search and display advertising
  • Mobile marketing
  • Responsive and mobile sites
  • When do you need an app

Website Design and User Experience (UX)


The fifth unit in the Postgraduate Course in Digital Marketing gives you a non technical understanding of designing great websites for users. Topics are as follows:

  • The user experience
  • Presenting information clearly
  • Website objectives
  • Site architecture
  • Designing for user experience
  • Creating wireframes
  • Analyse and enhance your site
  • Responsive design