Digital Marketing Course - Diploma (Classroom)


Start Date:  February 2019
Price:  € 1,900 (easy-pay plan available)
Average Study Duration:  6 months
Assessment:  10 practical assignments
Course Type:  Classroom-Based
Level:  Comparable to level 5 on the Irish NFQ
Recognition:  International Approval and Registration Centre (IARC)
Entry Requirements:  Must be 18 years of age or older.

Diploma course in Digital Marketing

The Diploma in Digital Marketing will bring your knowledge of digital marketing to the next level. Maximise your career prospects by gaining a detailed understanding of digital marketing while also learning the technical skills needed to succeed in this rapidly changing area. This course is ideal for those who want to reposition their career in the digital marketing world.

The classroom-based diploma course covers the same topics as the home study course but with the added benefit of live classes conducted by our expert tutors. This blended learning approach ensures that you receive the optimum support and knowledge with the least amount of disruption to your working schedule.

The course takes place over a six month period with either 10 full-day Saturday classes or 20 evening classes.

You can choose to enrol for either the evening or full-day Saturday classes in Dublin (University College Dublin).

Throughout the course you will complete practical assignments designed to develop your skills and experience, allowing you to confidently enter the professional world of digital marketing. Assignments can be completed at any time within a maximum time frame of three years. Most students complete the course in six months.

Can be studied as a stand-alone course.

View the class options below »

Dublin Classes
Saturday Classes  (Full Day) Starts  10  Full DaysView Schedule  
Wednesday Classes  (Evening) Starts  20  EveningsView Schedule  

View the full list of topics covered »

Evolution of Digital Marketing


The first unit in the Certificate Course in Digital Marketing offers an in-depth introduction to the fundamentals of digital marketing. Topics are as follows:

  • Marketing principles
  • The marketing process
  • Segmentation, targeting, positioning
  • The influence of digital technology
  • The digital consumer
  • The marketing mix
  • SWOT analysis
  • Porter's five forces

Inbound & Social Media Marketing


The second unit in the Certificate Course in Digital Marketing focuses on practical skills and techniques. Topics are as follows:

  • The inbound methodology
  • The buyer's journey
  • Personas and customers
  • The different marketing channels available
  • Facebook, Twitter, LinkedIn and other social networks
  • Engaging with audiences online
  • Content marketing
  • Blogging

Search Engine Optimisation (SEO)


The third unit gives you a comprehensive overview of the evolution and key ranking factors of search engine optimisation. Topics are as follows:

  • How search engines work
  • Ranking factors
  • Algorithm updates
  • How audiences use search engines
  • On-page and off-page optimisation
  • Technical optimisation
  • Tools for SEO
  • Tracking and analysing success

Digital Marketing Channels


The fourth unit will teach you about digital marketing channels. Topics are as follows:

  • Email marketing
  • Email marketing measurement
  • Paid advertising
  • Pay-per-click (PPC) campaign
  • Search and display advertising
  • Mobile marketing
  • Responsive and mobile sites
  • When do you need an app

Website Design and User Experience (UX)


The fifth unit in the Postgraduate Course in Digital Marketing gives you a non technical understanding of designing great websites for users. Topics are as follows:

  • The user experience
  • Presenting information clearly
  • Website objectives
  • Site architecture
  • Designing for user experience
  • Creating wireframes
  • Analyse and enhance your site
  • Responsive design