Digital Marketing Course - Postgraduate (Classroom)


Start Date:  February 2019
Price:  € 2,400 (easy-pay plan available)
Average Study Duration:  9 months
Assessment:  15 practical assignments
Course Type:  Classroom-Based
Level:  Comparable to level 6 on the Irish NFQ
Recognition:  International Approval and Registration Centre (IARC)
Entry Requirements:  Must be 18 years of age or older.
Work Placements:  Graduates of this course are eligible for a one month work placement at a digital marketing company. All placements are in the Dublin area.

Postgraduate course in Digital Marketing


The Postgraduate Diploma in Digital Marketing gives you the technical skills and strategic perspective to lead high-performance digital marketing campaigns. After completing this course, you will be able to plan, implement and optimise integrated digital marketing strategies that are customised for your audiences. These industry-standard skills can be applied to your employer, your clients or your own business.

Throughout the course you will complete several practical assignments designed to give you the skills you need to succeed as an digital marketing professional. Assignments can be completed at any time within a maximum time frame of three years. Most students complete the course in nine months.

The classroom-based postgraduate diploma course covers the same topics as the home study course but with the added benefit of live classes conducted by our expert tutors. This blended learning approach ensures that you receive the optimum support and knowledge with the least amount of disruption to your working schedule.

The course takes place over an eight month period with either fifteen full-day Saturday classes or thirty evening classes.

You can choose to enrol for either the evening or full-day Saturday classes in Dublin (University College Dublin).

View the class options below »

Dublin Classes
Saturday Classes  (Full Day) Starts  15  Full DaysView Schedule  
Wednesday Classes  (Evening) Starts  30  EveningsView Schedule  

View the full list of topics covered »

Evolution of Digital Marketing


The first unit in the Certificate Course in Digital Marketing offers an in-depth introduction to the fundamentals of digital marketing. Topics are as follows:

  • The marketing process
  • Segmentation, targeting, positioning
  • The influence of digital technology
  • The digital consumer
  • The marketing mix
  • SWOT analysis
  • Porter's five forces

Inbound & Social Media Marketing


The second unit in the Certificate Course in Digital Marketing focuses on practical skills and techniques. Topics are as follows:

  • The inbound methodology
  • The buyer's journey
  • Personas and customers
  • The different marketing channels available
  • Facebook, Twitter, LinkedIn and other social networks
  • Engaging with audiences online
  • Content marketing
  • Blogging

Search Engine Optimisation (SEO)


The third unit gives you a comprehensive overview of the evolution and key ranking factors of search engine optimisation. Topics are as follows:

  • How search engines work
  • Ranking factors
  • Algorithm updates
  • How audiences use search engines
  • On-page and off-page optimisation
  • Technical optimisation
  • Tools for SEO
  • Tracking and analysing success

Digital Marketing Channels


The fourth unit will teach you about digital marketing channels. Topics are as follows:

  • Email marketing
  • Email marketing measurement
  • Paid advertising
  • Pay-per-click (PPC) campaign
  • Search and display advertising
  • Mobile marketing
  • Responsive and mobile sites
  • When do you need an app

Website Design and User Experience (UX)


The fifth unit in the Postgraduate Course in Digital Marketing gives you a non technical understanding of designing great websites for users. Topics are as follows:

  • The user experience
  • Presenting information clearly
  • Website objectives
  • Site architecture
  • Designing for user experience
  • Creating wireframes
  • Analyse and enhance your site
  • Responsive design

Analytics and Performance Management


The sixth unit in the Postgraduate Course in Digital Marketing focuses on analytics and performance management. Topics are as follows:

  • Data-driven insights
  • The value of online analytics
  • Analytics and strategy
  • Setting goals and objectives
  • Key performance indicators (KPIs)
  • Google analytics
  • Other web analytics tools
  • Tools for webmasters and administrators

Social Media Advertising


The seventh unit in the Postgraduate Course in Digital Marketing will teach you about advertising on the main social networks. Topics are as follows:

  • Setting goals
  • Choosing the right platforms
  • Targeting audiences
  • Analysing social advertising
  • Facebook advertising options
  • Twitter advertising options
  • LinkedIn advertising options
  • Other advertising options

Digital Strategy and Practice


The eighth unit in the Postgraduate Course in Digital Marketing will teach you about digital strategy and practice. Topics are as follows:

  • Industry frameworks
  • Situation analysis
  • Objective setting
  • Tactics and actions
  • Planning and management
  • Presenting your plan
  • Working in-house and with agencies
  • Setting up your own business